Manifesto

HIRU was born with the purpose of providing an alternative to current consumption models based on the compulsive purchase of short-life products due to both their low quality and their dependence on trends. In urbanized environments with individualistic and anonymous life models, it’s easy to forget where we come from and what futures we want to trace. HIRU aims to reconnect us with our environment and history through elements that have been part of the daily life of our ancestors. In a context linked to, but not limited to, East Asia (mainly Hong Kong, China, Japan, Korea...) the visual codes and materials that used to be part of everyday life are today in danger of falling into oblivion. At the same time, it does not ignore the new spaces we inhabit and the visual expectations they arise, seeking a balance between tradition and avant-garde. That is what inspires HIRU to create new life and functions, reinterpreting their old roles and creating unique elements. For example, this is the case of our best-known artifacts, the "Cantonese Totem" series, where an original series of lamps has been created from the classic bamboo steamer used for Dim Sum cuisine, giving a new perspective and elegance to this everyday object of Asian culture.

The idea is that the objects handcrafted in our studio become part of people's lives and serve as a bridge to the traditions, values, materials and elements part of previous times. Quality products that with a special bond and a timeless aesthetic can remain by our side for a long time.

We invite you to join us on this path in the creation of artefacts capable of telling stories and adding value to the spaces and the objects with which we surround ourselves.